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  • SusanB. Brand

    Strategy, design, branding & Development

    Between 2012-2014 I served as Creative Director overseeing the SusanB. jewelry brand. My duties involved overseeing the updates to the website itself & executing on a digital stategy of engaging with our customers. This strategy included an email campaign, web banners, contests & traditional print marketing. My team of direct-reports included photographers, retouchers, copywriters & designers. I defined the voice & aesthetic of the brand during this period, with a focus on digital; unfortunately shortly after I left the company, the brand was abandoned. Below are some samples of my work, along with a link to a gift guide I managed to save.

    Date Completed: May 2014
    My Role: Principal Creative

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