2013 Label Design
2012-Current Marketing Campaign
2012-2013 Digital Painting
2012-2013 Print Design
2011-Current Web Advertising
2012 Graphic Design
2010 Print Design
I've poured most of my blood and sweat into SusanB. I'm supported by a product development manager and a social networking manager, but all design, development and technology for the front-end of the site is handled singularly by myself. I've been running the site myself now since April 2012- before i took over, it looked like this. When I became CD we already had strong photography, but I've now developed the homepage into a site that is easy to navigate, visually attractive & that draws on technology that trumps our competitors. Our brand is now in the top 25 percentile of retailers on Amazon and orders and visitors are steadily rising. Every month I oversee new photography, design a concept, and research and develop new web technology that can best stimulate our audience. SusanB. is also supported by a targeted email marketing campaign which I also design, manage and code myself. Creative Directors don't typically have to be this hands-on but small teams and small budgets require big sacrifices.
My client for this project is a small architecture consulting company that demands simplicity and elegance. The biggest difficulty here was developing a design that was simple but engaging. The best way to make a simple design work when it comes to the web is to make up for a simplistic design with complexity behind the scenes. I developed the frontend to take advantage of jquery to make the site responsive and feel more alive. An advanced touch-responsive slideshow features on the homepage and monochrome project thumbs fade to color in the project gallery. Online this simple design takes on new life.
The Happy Cow is a BRAND NEW startup out of New Jersey. They are farmers by trade, but looking to branch out their business with the sweet allure of ice cream. I designed this as a simple stick on label that quickly identifies each flavor and starts to get the consumer familiar with the roots of the company. This is a small mom & pop operation. It's got a warm friendly design that makes the brand stand out a bit from the big brands and will hopefully serve them well. I did NOT design the cow illustration logo.
You have such a fleeting moment to grab someone's attention with an email. If you're to have any hope of getting someone to read what you have to say and not immediately toss you in the spam folder, you have to grab their attention. I've refined & cleaned up this template to push a feeling of upscale quality. Customers can quickly see a variety of our best sellers and click thru for a hassle-free purchase.
Women much more fashionable than myself have told me that these sorts of online interactive catalogue's are called "Look Book's" and I'm inclined to believe them. This is my take. I want to draw the user in with rich imagery and get their attention with a bold message. Navigation is served by an overlay on the bottom of the page to scroll through items shown on the model, and an overlay up top to navigate to other pages.
I got my first taste for art when as a kid I discovered comic books. It was love at first sight. I started studying the drawings, trying to do my best impression of the masters (Jim Lee & Todd McFarlane as far as I'm concerned) and I studied figure drawing briefly before I became focused on graphic design in college. 7 years went by without me drawing a thing, then in March 2012 I bought a graphics tablet and started tinkering again like old times. To show my progress over the past year I'm displaying a few colored renders as well as a sketch. I started with the Hulk, then Batman, and so on. All drawings are 100% free-hand.
One of the ways that Holsted reaches its customers is through personalized greeting cards. We mail millions of these every month- each personalized with the recipient's first name. But that isn't enough as far as I'm concerned. I look at greeting cards like ads- they should make you FEEL something. I want imagery that evokes an emotional reaction; a summer scene that makes you want to dip your toe in, a smiling kid chomping away on watermelon, a giftbox just begging to be unwrapped...
Banner ads are a nuisance, but a necessary one. My feeling is that I hate popups, I hate obtrusive ads- but if I must serve web ads then I want to make them as attractive and appealing as possible. The messaging takes priority so I make sure the offer is big and clear, and that the offer/directive is backed up by beautiful images of the product or a fun tag line to make that potential click worthwhile.
I want to show the softer side of my illustration technique with a few fashion illustration projects. Both of these works were published- one as a mascot for a new swap meet website called Swap Betty, and the other was used on a website for SusanB. Everything was drawn freehand in Photoshop.
Ahoy! It's a nautical themed wedding. My brother and his fiance are getting married in December down in the Florida Keys. Everyone who makes the long trip is going to get a bottle of wine as a party favor. We can't just give out bottles with their original labels- the Lasso's arent savages after all- so it was up to me to design a label for the couple. These are a few of the ideas I came up with. Their designs range from overly simple to editorialized & complicated but I think there's something in there for everyone. May their first child be a masculine child.
Tunesat is a small independent audio fingerprinting company. You sign up as a licensee for their fingerprinting software and they make sure that you get all the royalties owed to you by people who are using your audio content online as well as on radio and tv. They were getting ready for the MIDEM tradeshow in Paris and wanted to put together an advertising blitz. I drew heavily on the fingerprint concept and worked in themes of pop art and science fiction.
I should probably explain myself a little with these- I dont adhere to either party's ideology in today's political system. I'm an independent who happens to think that BOTH sides are pretty corrupt and contemptable. Most of my work currently pokes at Obama just because he is currently the man in charge. If leadership changes in the next election, then I will be equally harsh on Romney. Regardless, my work is hand illustrated using a tablet and Photoshop.